Book Poseurs

The Guardian has proof that Britain contains a fair amount of readers who rely on matters other than their own pleasure to influence which books they buy:

One in every eight young people confessing to choosing a book “simply to be seen with the latest shortlisted title”

It gets worse:

More than one in three consumers in London and the south-east admit having bought a book “solely to look intelligent

Elyas Choudhury, an Expedia director, said yesterday: “We seem to have lost sight of the fact that reading a book should be a personal, enjoyable and relaxing experience, not one dictated by social pressure.”