Vote 2005

Soft focus

Here is Labour’s first party political broadcast of the campaign.

I suspect the media will go heavily on the fact that presents very clearly two leaders of the party and lots of ‘we’.

Its an interesting idea having Blair and Brown in ‘conversation’ with each other about their values rather than talking directly to the viewer. I suspect the idea is to offer the viewer an insight rather than a lecture or an interview. The mood is soft and relaxed but positive. Interestingly the Tories get just one mention.