Oh dear. The Conservative Party is attempting to ditch its old Etonian image through a new ad campaign that uses a “tosser” to warn against getting into debt.
This idea makes Dave the Chameleon look almost good. The “tosser” TV web ad is the first of six “sort it” initiatives from the Tories. They are going to put it on YouTube among other places.
The web ad shows a young man being influenced by his “tosser inside”.
“Inside all of us lives a conniving dirty little parasite the tosser within. He wants you to spend spend…”
I’m not sure about the “tosser” inside, more like the Tory inside. It just reminds me of Loadsamoney and the 80s. I suppose that’s where David Cameron got his political grounding and they say go with what you know.
There is a serious message in here somewhere about getting people to take personal responsibility for a series of issues, beginning with personal debt.
According to a Tory spokesperson: “The ‘sort-it’ campaign is not a political campaign. It is about getting people to think about their own social responsibilities. We don’t agree that in opposition all you can do is talk about what you might do in government.”
…which is handy because I haven’t really heard a lot of talk about what Cameron is going to do.
If you have the time to waste, this is where you’ll find the “sort it” film.
