Knocking anything Nestlé did into a cocked hat, the Dr Pepper Snapple Group is explicitly excluding women from its customer base for the new Dr Pepper Ten pop.
Dr Pepper Diet will remain women friendly.
So, question to Saucers, what other food or drinks should be gender divided?
(Hat-tip Kushibo.)
Gene adds: The nadir of gender-specific advertising (from the 1960s):
Alec adds: following on from Gene’s video, believe it or not, the issue of woman being able to smoke in public and not being thought to have sacrificed their femininity – or, worse, shown herself to be a prostitute – was a hot (ho ho) topic in the first half of the 20th Century; and appealed to a desire for glamour and chic by flappers and other independent women.
Between early psychoanalyst AA Brill and early PR adviser (and nephew of Freud) Edward Bernays, the term “torches of freedom” was coined to the female desire to hold aloft these symbols of independence. As part of his work for American Tobacco Company, the latter arranged a publicity stunt at the 1928 New York Easter Day parade in which a flash mob of women lit-up in public view, at a time when doing so for a woman was akin to public drinking in controlled zones nowadays.
And, yes, I have just watched QI.