This picture of a gender segregated Labour rally in Oldham has rightly caused a fuss.
So why on earth do the candidate Jim McMahon, local councillor and party chair Zahid Chauhan and the local party itself think spreading this image is a good idea?
Mr McMahon is fourth from right in the front row in the picture above.
Apparently McMahon’s only response to Twitter users asking him about segregation is to block them. Straight talking, honest politics, oh yeah!