According to a report at the time, the policy was to ‘kill every single one of the class enemies and burn and destroy their homes’. The slogan was ‘Burn, burn, burn! Kill, kill, kill!’ Anyone unwilling to kill and burn was termed ‘running dogs of the gentry [who] deserves to be killed’.
Jung Chang and Jon Halliday, Mao: The Unknown Story, (London: Jonathan Cape, 2005) p.62.