It is very difficult. Here’s a Bloomberg report:
Badr Mohamed Badr, a senior Muslim Brotherhood leader, said by phone on Feb. 3 that the group seeks “a civil, democratic political regime that respects human rights and freedoms, guarantees better and safer lives for citizens and improves the country’s economy.”
“We are not after a religious state,” he said.”
Then there’s this from past General Guide of the Muslim Brotherhood, Mahdi Akef:
بمناسبة المقاومة والجهاد.. هل تعتبر أسامة بن لادن إرهابيًا أم مجاهدًا إسلاميًا؟
بكل تأكيد مجاهد، وأنا لا اشك في صدقه في مقاومة الاحتلال، تقربًا إلى الله عز وجل.Question: Regarding resistance and jihad…do you consider Osama Bin Laden a terrorist or an Islamic Mujahid?
Akef: Certainly, a mujahid, and I have no doubt in his sincerity in resisting the occupation, drawing closer to God Almighty.
And here is the new Muslim Brotherhood General Guide, Muhammad Badi:
[The Arab and Muslim regimes] are disregarding Allah’s commandment to wage jihad for His sake with [their] money and [their] lives, so that Allah’s word will reign supreme and the infidels’ word will be inferior…
“Today the Muslims desperately need a mentality of honor and means of power [that will enable them] to confront global Zionism. [This movement] knows nothing but the language of force, so [the Muslims] must meet iron with iron, and winds with [even more powerful] storms. They crucially need to understand that the improvement and change that the [Muslim] nation seeks can only be attained through jihad and sacrifice and by raising a jihadi generation that pursues death just as the enemies pursue life.”
Let’s leave the last word to an old friend:
Islamic groups in the region are learning, like the Ak Party, to “manage the political process in a way that people don’t feel threatened,” said Alastair Crooke, a former EU mediator with Islamist movements and now director of the Beirut- based Conflicts Forum.
From the looks of this article, and many many others, the Muslim Brotherhood are also “managing the news” very effectively as well!