The Palestine Solidarity Campaign (PSC) trumpets this message on its homepage:
BDS Victory: John Lewis stops stocking Ahava products in Britain
Ahava’s goods, processed on stolen Palestinian land, are becoming too hot to handle. Leading British retail business John Lewis is now refusing to stock this toxic brand. Canadian retailer The Bay has also confirmed that it had also discontinued sales of Ahava products.
John Lewis’ decision signifies yet another victory for the growing Boycott, Divestment and Sanctions (BDS) movement. Consumers are refusing to buy goods from companies profiting from Israel’s illegal occupation
Liars. This is what really happened:
But, in fact, the decision to stop selling Ahava products was made in 2008 after a decline in sales, and a spokeswoman insisted that it had been “purely a commercial decision.
“John Lewis has seen no evidence of any external campaign having an impact on sales of this product range,” she said. “I can confirm that the PSC wrote to Andy Street to ask firstly about whether we had ceased to sell Ahava products and secondly our stance on ethical sourcing.
“Andy responded to confirm that we no longer sell Ahava products, a decision which had been taken and implemented well before he received the PSC’s letter. This was based solely on the performance of those products.
“In addition, Andy outlined John Lewis’s responsible sourcing policy.
“This information is entirely unrelated to the decision to cease stocking Ahava products. However, the person who wrote the PSC’s press release put the two elements together to create a false and misleading quote. We continue to stock products sourced from Israel.”
The spokeswoman said the company would be writing to the PSC but would not go into detail about what further action it would take.
This is just the kind of shabby behaviour one must expect from the fanatical Israel haters of the PSC.
UPDATE
Also see the Jerusalem Post who broke the story
