A report from Reuters about a new restaurant in uptown Mumbai. They were looking for a strong identity to standout in the market. Job done. The restaurant is called, ‘Hitler’s Cross’, and is being promoted with posters of the Nazi leader and swastikas.
“We wanted to be different. This is one name that will stay in people’s minds. We are not promoting Hitler. But we want to tell people we are different in the way he was different,” owner Punit Shablok told Reuters.
India’s tiny Jewish community is upset as should everyone else be.
“This signifies a severe lack of awareness of the agony of millions of Jews caused by one man. We are going to stop this deification of Hitler,” said Jonathan Solomon, chairman of the Indian Jewish Federation, the community’s umbrella organisation.
With more branches planned the owners want to be clear that the place is not about wars or crimes, but is about relaxing and enjoying a meal. Phew.
Next up Tagliatelle ‘Benito Mussolini’ style. No seriously.